Balance Counseling & Wellness
I led the full website redesign for Balance Counseling & Wellness, transforming their outdated Wix site into a warm, welcoming, and user-friendly WordPress experience. With full creative freedom and minimal revisions, I focused on creating a digital space that made potential clients feel safe, informed, and comfortable taking the first step toward counseling. Since the relaunch, the practice has seen a 75% increase in monthly inquiries, highlighting the impact of intentional design in building trust and improving conversion.
The Problem
The Solution
The previous Balance Counseling & Wellness website was outdated and difficult to navigate, with a disjointed structure that didn’t reflect the warmth or professionalism of the practice. The site lacked visual consistency, had limited flexibility for growth, and didn’t create a sense of emotional comfort—an essential factor in encouraging prospective clients to reach out for care.
I reimagined the website from the ground up, focusing on thoughtful design choices that emphasized clarity, trust, and accessibility. I transitioned the site from Wix to WordPress, building a more flexible and future-ready platform. On the Clinicians page, I coordinated a professional photo shoot to provide consistent headshots and visual harmony across the team—giving the page a polished, approachable presence. The Services section was restructured with better content flow and readability, making it easier for visitors to understand offerings at a glance. I also implemented responsive design improvements and strategic visual hierarchy across the site to support both desktop and mobile experiences. Every design decision—from whitespace to typography—was intentional, helping Balance Counseling & Wellness connect more deeply with new clients and ultimately contributing to a 75% increase in monthly inquiries.
You can view the new updated site below.
