During my time at Liberty Creative Solutions, I had the pleasure of working with Robert Bosch Tool Corporation, a globally recognized brand known for its innovation in power tools and technology. Collaborating on creative projects for such a renowned manufacturer allowed me to sharpen my skills in brand consistency, print production, and deadline-driven design. It was a valuable opportunity to contribute to a company with international reach while maintaining a high standard of visual storytelling and brand alignment.
The Problem
The Solution
At Liberty Creative Solutions, Bosch was rolling out a refreshed brand identity across its entire packaging line. Our office was responsible for designing approximately 35% of all 18V Core product boxes and nearly 100% of the 12V Max packaging. As the lead designer on all Bosch projects, I was tasked with updating legacy box designs to align with the new branding. In addition, I managed the creation of sales collateral—sell sheets for the Bosch sales force and fact stickers for retail displays—under tight timelines.
As lead designer, I coordinated and delegated packaging and marketing material work across our design team, ensuring consistency in visual style and timely delivery. I structured workflows, set benchmarks, and managed deadlines. My team handled the updated box layouts for Bosch’s global line of tools, and I personally oversaw every detail—reviewing proofs and approving final files. In parallel, we produced supporting marketing assets (such as sell sheets and sticker designs) tailored to Bosch’s new visual identity, delivering polished, on-brand assets ready for production and retail.
