Molina Healthcare services many states across the country. I have taken on projects for many of these states. One common thread between all of them is the corporate branding giving each piece the “Molina Look” while also having individual state requirements for various parts of the project. It falls on me to know what is needed for each state when a project is assigned.
Aetna Better Health of Illinois
Aetna was the first brand I was introduced to in my current role. This work familiarized me with strictly adhering to branding guidelines while also appropriately inserting my own creativity into the designs. When a new Aetna project is assigned to me, it gives me a sense of nostalgia, similar to watching a re-run of a classic TV show.